Design vision and concept strategy proposal for Feeld, an open minded dating app for couples and singles to design their relationships via human connection and desire.
O B J E C T I V E
Creating an app which is synonymous with human connection through a syntax of design, technology, communication, information, and experience to enable unexplored methods of actioning desire. To encourage growth and engagement and enable positive change.
D E L I V E R A B L E S
Concept strategy
Mobile App UI
Social proposal
Design definition
D E S I G N D I R E C T I O N
Strong timeless simple forms, graphic typography revealing an appreciation and awareness of design history and possibility. What needs to be said and how to say it in one glance. Succinct thoughtful messages and a significant construction of typography in concept and aesthetic. Reevaluating form as the function evolves. Using powerful and real artwork in multimedia activating bespoke illustration, cinematic and photographic media. Photographic series by photographers whose research examines sexuality, relationships, gender identity, and human connection. Composing concepts which align with brand values and audience needs. Graphics echoing the history of design with visual reference to Bruno Munari's 'The Shape of Things: Square, Circle, Triangle' a trio of the most fundamental forms with ancient origins that carry through to modernity. Photography image credits available upon request.